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amelia knight
2 min read
Covid-19 inspired art
Coronavirus has obviously been a terrible thing to happen to the world, but not everyone is dwelling on this fact, in fact, many people...
20
amelia knight
2 min read
Does sex sell in fragrance?
Since the start of advertising, it has utilized sexual imagery to sell products, and when it comes to fragrance products it seems...
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amelia knight
3 min read
The lack of diversity in the beauty industry
Within the beauty industry, there has been a huge push for makeup to be more diverse in the past couple of years. Brands have launched...
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amelia knight
3 min read
How sportswear took over your wardrobe
The activewear sector of the fashion industry continues to evolve as sportswear becomes the new luxury with fashion houses like Fendi...
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amelia knight
3 min read
Clean Beauty
So what is clean beauty? 'Clean beauty means that a product is safe, non-toxic, and has transparent labeling of ingredients. Just because...
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amelia knight
2 min read
The rise of collab houses
Collab houses such as the famous Team 10 mansion and the Hype House are created to bring young influencers together and place them all...
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amelia knight
3 min read
Inside the closet of the future
FASHION RENTAL > FAST FASHION Buying too much is destroying the planet. Fast fashion is a term used by retailers for designs that come...
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amelia knight
2 min read
Trying new things in quarantine
During the lockdown, I wanted to try out some new things with all the spare time I've had being stuck inside. One thing I did was clear...
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amelia knight
1 min read
Itchin & Scratchin exhibition
When I was in Nottingham I visited the contemporary art gallery to see the 'Itchin & Scratchin' exhibition by Denzel Forrester. Itchin &...
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amelia knight
1 min read
Hegarty on Creativity: There Are No Rules by John Hegarty
Over the quarantine period, I've started to read a lot more books, especially ones focused on art and fashion. I started with this book...
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amelia knight
3 min read
ATHOMA- my brand
For brief 5 I wanted mix technology and fragrance after doing so much research into the advancements. In brief 4 I found that...
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amelia knight
2 min read
Fragrance industry technology advancements
In the fragrance booklet research, I wanted to look at the innovations in the industry with advancements in technology. The three most...
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amelia knight
1 min read
The power of colour
After reading a BoF article on the power of owning a colour, I became really interested in the idea that a single colour could represent...
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amelia knight
2 min read
The rise of CGI models
Back in April 2016, Lil Miquela posted her first selfie. The pixelated It-girl whose real name is Miquela Sousa has since gained 1.3...
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amelia knight
2 min read
COVID-19 and the fashion industry
The global spread of the coronavirus is continuously impacting the fashion industry and as the pandemic spreads, so does its impact. Many...
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amelia knight
3 min read
COVID-19 and staying positive
The coronavirus situation has really made the world turn upside down and now the government policy has been put in place to stay home it...
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amelia knight
2 min read
SS 2020 Saint Laurent
My favourite looks: As usual, the Saint Laurent show was an electrifying start to Paris Fashion Week. The show-goers slowly filled up the...
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amelia knight
1 min read
This Year’s Met Gala Being Postponed Has Me Feeling Nostalgic
The first Monday of May has officially been postponed indefinitely and it’s real tears I’m shedding. We did see this one coming when the...
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amelia knight
2 min read
Tik tok and the fashion industry
"TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy."-Tik Tok Tik Tok is a...
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amelia knight
3 min read
Is a full face a thing of the past?
Since learning about the innovative brand glossier and understanding how they do so well in the beauty market has made me more conscious...
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