The power of colour

After reading a BoF article on the power of owning a colour, I became really interested in the idea that a single colour could represent so much and become iconic for a brand. For example, the signature Tiffany Blue, if it was seen without the brand name it would still be easy for a consumer to know who that colour belonged to/was associated with.

"First chosen by Founder Charles Lewis Tiffany for the jeweller’s Blue Book catalogue in the 19th century, robin’s egg blue is thought to have been inspired by the turquoise gemstones favoured by Victorian brides of the day. Now, the colour permeates Tiffany’s advertising, marketing campaigns, packaging and products, Chief Artistic Officer Reed Krakoff explained to BoF. “Tiffany’s heritage is richly reflected in the Tiffany Blue that wraps everything we design. The colour is so distinctive,” he said."- Taken from BoF article.

I wanted to look into the aesthetics of colour and what connotations they have when people think of them and see them in the industry. I made 6 different mood boards with a collation of images which I believe represent the ideas behind the colours.