In the fragrance booklet research, I wanted to look at the innovations in the industry with advancements in technology. The three most interesting things I found led me to come up with new ideas for the next brief.
The brand Cyrano came out with a device that is almost a scent speaker. It uses a range of scent capsules to emit “playlists” of smells. It allows users to create a mood melody and then send the combo to a friend through an app. The scent is paired with a video on the app so they travel through each scene: kind of like a scent-o-gram. The consumer is presented with the possibility of ‘engineering’ individual moods for particular occasions or times of the day, in a similar way that a playlist would or making your own cup of coffee. I wanted to take elements of this device in my own idea to do with aromatherapy, in a way tthat there could be a device which emits soothing aromas for each stressful mood, or if the consumer could fall asleep.
NOTA NOTA is another new concept of mixing perfume. It works in a way that perfume becomes part of the user’s daily routine like coffee from a coffee machine, allowing the user to prepare and wear unique perfumes for every day, night, mood and event.
Another new innovation is a Japanese device “Scentee Machina”. It's known as the next generation smart room diffuser equipped with AI technology, allowing users to control the fragrance via smartphone. This diffuser can integrate with the users’ calendar to prepare the house when he or she comes home. The device has two parts; the top carries the fragrance oil and the base connects to the internet, meaning that the users can tailor the program and control it through their smartphones based on their personal preferences. And, as the world’s first olfactory alarm clock, SensorWake has the potential to revolutionize our morning experience by a smell of hot croissants or coffee rather than a loud beeping noise!
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