Kardashians as trend setters

Celebrities have a massive influence on what's currently trending and with thanks to social media its easier than ever before to dress and even look like your favourite celebrities.

The Kardashians are a driving force in the entertainment industry. From their clothing and makeup brands to their various tv shows creating a huge following has meant they have a uge influence on todays trends.

"The Kardashians have given us a lot of trends in the past years,"- fashion blogger Amanda Maxwell.

Ive explored their most recognisable trends to see how they dispersed throughout socity and the fashion world.

LIPS

Young self made billionare Kylie jenner created a whole business based on accentuating your lips. The full pout became one of the biggest beauty trends to hit worldwide when the Kardashians lips, especially Kylies became so envied on the beauty scene that she turned it into a career, building a makeup brand which started off the bat with lip kits. To create the fuller look, consumers would buy a lip liner and matching liquid lip to create a contoured and plumping effect.

Society was fixated on full lips. In 2015 the interent also saw the effects with the The internet Kylie Jenner lip Challenge, when teens began using dangerous methods to enlarge their lips.

NEON

Kim Kardashian West debuted a neon pink Yeezy dress for Kylie Jenners 21st birthday in August last year. After photos were posted it created a ripple effect seen across the runway to fast fashion brands. Fashion Nova quickly caught on and released the exact same pink dress to their site, since then, new neon products have grown 743 percent compared to the year before.

YEEZY

Kanyes brand Yeezy consists of almost always monochrome looks which either second-skin tight or so loose the body is swallowed completely by holey knits and shearlings. Kim Kardashian became one of the biggest promoters for yeezy and spread the style throughout the world by posting looks in cycling shorts and oversized jumpers all over her social media. Fast fashion brands such as Misguided and Pretty little thing jumped on this trend and released lines of clothing similar to Kanyes with neutral tones and althesiure style clothing as well as other brands such as Topshop and Public Desire and even Nike releasing chunky, dad style trainers which are iconic to Yeezy.